Wherever you are,
you cannot escape Social Media – that is near enough fact - Facebook, Twitter,
YouTube and LinkedIn, to name but a few, follow you wherever you go.
Never before has
it been so easy to communicate with others – We live in the age of Smart
Phones, Tablets, Androids and Apps, meaning that you are never far away from
knowing what is happening around you, in near enough ‘real time’.
For this reason,
it is important that businesses utilise Social Networking to their advantage.
What better way to connect with similar organisations, clients, candidates,
staff than using this powerful tool?
Not only is it
usually free, or if not, relatively inexpensive, but you are in control of the
tone of your correspondence, meaning that
YOU set the standards for your company’s image.
However, it is
crucial that you use these platforms in a professional way, as these things can
sometimes backfire on you.
Take, for
instance, the high brow retail chain, Waitrose.
After asking
people on Twitter why they shop there, they were inundated with responses such
as: ‘#I shop at Waitrose because I once heard a 6 year old boy say “Daddy does
Lego have a ‘t’ at the end like Merlot?”’
I am not sure
that was the response Waitrose was hoping for, but they do say there is no such
thing as bad publicity...
At Exclusive Ltd,
we love using Social Media to connect with our clients, candidates and network as it is a way for them to get to know
us as a company - what we offer, how we work and it enables us to show our
personality and professionalism.
Through Facebook,
LinkedIn and Twitter, Exclusive Ltd posts new vacancies and information on a
regular basis but without crossing the ever
annoying ‘spam line’. Naturally, we
also communicate with our connections on a one-to-one basis; in that sense, we make everyone
welcome when they join our network.
When used
properly and professionally, Social Media can work wonders for a company – We
have all seen through the Google Chrome ad how the Cambridge Satchal Company
started – an idea in a kitchen and a blog.....
Internet Marketing Consultant
To connect with Exclusive Ltd visit http://www.exclusiveltd.co.uk/
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