Tuesday, 6 November 2012

The Social Network

Wherever you are, you cannot escape Social Media – that is near enough fact - Facebook, Twitter, YouTube and LinkedIn, to name but a few, follow you wherever you go.

Never before has it been so easy to communicate with others – We live in the age of Smart Phones, Tablets, Androids and Apps, meaning that you are never far away from knowing what is happening around you, in near enough ‘real time’.

For this reason, it is important that businesses utilise Social Networking to their advantage. What better way to connect with similar organisations, clients, candidates, staff than using this powerful tool?

Not only is it usually free, or if not, relatively inexpensive, but you are in control of the tone of your correspondence, meaning that YOU set the standards for your company’s image.

However, it is crucial that you use these platforms in a professional way, as these things can sometimes backfire on you.

Take, for instance, the high brow retail chain, Waitrose.

After asking people on Twitter why they shop there, they were inundated with responses such as: ‘#I shop at Waitrose because I once heard a 6 year old boy say “Daddy does Lego have a ‘t’ at the end like Merlot?”’

I am not sure that was the response Waitrose was hoping for, but they do say there is no such thing as bad publicity...

At Exclusive Ltd, we love using Social Media to connect with our clients, candidates and network as it is a way for them to get to know us as a company - what we offer, how we work and it enables us to show our personality and professionalism.

Through Facebook, LinkedIn and Twitter, Exclusive Ltd posts new vacancies and information on a regular basis but without crossing the ever annoying ‘spam line’. Naturally, we also communicate with our connections on a one-to-one basis; in that sense, we make everyone welcome when they join our network.

When used properly and professionally, Social Media can work wonders for a company – We have all seen through the Google Chrome ad how the Cambridge Satchal Company started – an idea in a kitchen and a blog.....

Internet Marketing Consultant

To connect with Exclusive Ltd visit http://www.exclusiveltd.co.uk/

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